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. Search engine
Computer function that searches data available on the Internet using keywords or
other specified terms, or a program containing this function.
<head> tag
An element that indicates the header in an HTML document. The content of this
element will not be displayed in a browser.
HTML
Abbreviation for HyperText Markup Language, a language used when describing web
page documents. It denotes the basic elements of web pages, including the document
text and any hyperlinks and images embedded within.
Search query
Single or multiple terms which are input by the user when performing a search on
search engines.
Snippet
Text displayed beneath the title of a corresponding web page on the search results
pages of a search engine. A web page summary and/or parts of the page that match
the search keywords will be displayed.
Open Directory Project (ODP)
The world's largest volunteer-run web directory (a list of Internet links collected on a
large scale and then organized by category).
Domain
An address on the Internet that indicates the location of a computer or network. These
are administrated to avoid duplication.
Crawl
Exploration of websites by search engine software (bots) in order to index their
content.
Parameter
Data provided in the URL to specify a site's behavior.
ID (session ID)
Data provided for the identification and/or behavior management of a user who is
currently accessing a system or network communications.
301 redirect
An HTTP status code (see page 12). Forces a site visitor to automatically jump to a
specified URL.
Subdomain
A type of domain used to identify a category that is smaller than a regular domain (see
page 6).
Root directory
Directory at the top of the tree structure of a site. It is sometimes called "root".
404 ("page not found" error)
An HTTP status code (see page 12). It means that the server could not find the web
page requested by the browser.
XML Sitemap
A list of the pages on a particular website. By creating and sending this list, you are
able to notify Google of all pages on a website, including any URLs that may have been
undetected by Google's regular crawling process.
Flash
Web technology or software developed by Adobe Systems Incorporated. It is able to
create web content that combines sound, video and animation.
JavaScript
A type of programming language. It can add dynamic features to web
pages and is used by many web services.
Drop-down menu
A system in which one chooses content from a menu. When one
clicks on the menu, the list of choices are displayed in a list in a drawn out manner.
Accessibility
The ability for users and search engines to access and comprehend
content.
User experience
The experience gained by a user through using products, services, etc. Emphasis is
placed on providing an experience truly sought after by the user, such as "enjoyment,"
"convenience" and "comfort."
HTTP status code
A code that expresses the meanings of responses from the server when computers
are conveying information to each other. The code is allotted as three numerical digits,
with a different meaning depending on the number used.
Social media service
A community-type web service that promotes and supports forging connections
among fellow users.
Google AdWords
An advertising service which places relevant advertisements on search results pages
and other content. When a user searches for keywords using Google, AdWords
advertisements related to those keywords are displayed on the right, top and/or
bottom of the search results pages alongside the organic search results.
CSS
Abbreviation for Cascading Style Sheets; a language for defining the design and layout
of a web page.
Text style
Formatting, such as the font, size and color of the text.
Screen reader
Software for speaking on-screen information or outputting to a Braille display.
ASCII language
Abbreviation for American Standard Code for Information Exchange. A character
encoding centered on the English alphabet.
HTTP headers
In HTTP (HyperText Transfer Protocol), different types of data that are sent off before
the actual data itself.
<em>
An HTML tag denoting emphasis. According to standard, it will indicate emphasis
through use of italics.
<strong>
An HTML tag denoting strong emphasis. According to standard, it will indicate
emphasis through use of bold print.
Wildcard
A character (*) that takes the place of any other character or string of characters.
.htaccess
Hypertext access file, a file that allows you to manage web server configuration.
Referrer log
Referrer information that is written into the access log. When it is traced, one can find
out from which sites visitors arrived.
Comment spamming
Refers to indiscriminate postings, on blog comment columns or message boards, of
advertisements, etc. that bear no connection to the contents of said pages.
CAPTCHA
Completely Automated Public Turing test to tell Computers and Humans Apart.
Mobile Sitemap
An XML Sitemap that contains URLs of web pages designed for mobile phones.
Submitting the URLs of mobile phone web content to Google notifies us of the
existence of those pages and allows us to crawl them.
User-agent
Software and hardware utilized by the user when said user is accessing a website.
XHTML Mobile
XHTML, a markup language redefined via adaptation of HTML to XML, and then
expanded for use with mobile phones.
Compact HTML
Markup language resembling HTML; it is used when creating web pages that can be
displayed on mobile phones and with PHS and PDA.
Redirect
Being automatically transported from one specified web page to another specified
web page when browsing a website.
RSS feed
Data including full or summarized text describing an update to a site/blog. RSS is an
abbreviation for RDF Site Summary; a service using a similar data format is Atom.
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